Job Description
Job Description We are seeking a strategic, insights-driven Marketing Strategist to help elevate our brand, deepen client engagement, and support business growth across all channels and events. In this role, you will shape marketing initiatives that communicate our firm’s value, strengthen client trust, and reflect our commitment to exceptional wealth management to the UHNW audience.
Strategic Content Planning - Develop and execute multi-channel marketing strategies that align with firm goals and target audience needs.
- Identify opportunities to differentiate the brand within the financial services and UHNW landscape.
- Support annual marketing planning, budget recommendations, and KPI development.
Campaign Development & Management - Lead end-to-end campaign strategy for client acquisition, retention, and referrals.
- Partner with corporate business partners, leadership, and internal teams to translate UHNW business objectives into clear marketing messaging.
- Oversee creative development, content production, and campaign rollout across digital, print, events, and partnerships.
Content & Messaging Strategy - Craft compelling messaging frameworks that clearly articulate our value proposition, investment philosophy, and client experience.
- Collaborate with writers and designers to develop content including thought-leadership, email communications, social media, client stories, and educational materials.
Analytics & Insights - Track and analyze campaign performance, website analytics, and client engagement metrics to inform optimization.
- Prepare reporting dashboards and insights for leadership.
- Conduct competitive analysis and market research to guide strategic decisions.
The expected salary range for this particular position is $65,000-$115000, depending on your experience, skills, and registration status, market conditions and business needs.
You have the potential to earn more through RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.
RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:
- Drives RBC’s high-performance culture
- Enables collective achievement of our strategic goals
- Generates sustainable shareholder returns and above market shareholder value
Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details Address: 250 NICOLLET MALL:MINNEAPOLIS
City: Minneapolis
Country: United States of America
Work hours/week: 40
Employment Type: Full time
Platform: WEALTH MANAGEMENT
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-11-24
Application Deadline: 2025-12-01
Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date above I nclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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Job Tags
Full time,